Thursday, February 1, 2018

New Media as a Cultural Shift

According to an English philosopher Francis Bacon, three discoveries changed the entire course of the world:

1. Printing
2. Gunpowder
3. Magnet

Printing in literature, gunpowder in warfare and magnets for navigation.

The emergence of New Media brings in a cultural change, the way society behaves and the social aspects of the world.

Marshall McLuhan says "the medium is the message." All this means that the means by which you present the information influences the message itself. In other words, when seeing a marker you know that you need a whiteboard to write on, a person to see the message you write with the marker, a person who has the knowledge and ability to write and have a message. In other words, every medium has a message.

Look around you and find anything and think about it consciously. What messages you are surrounded by?

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